Gemstone Learning Guide : Size

Size
Though a gemstone's weight is usually given in carats, this may not give an accurate idea of its size, because different types of stone have different densities. Therefore, a 1-carat sapphire or ruby will be smaller than a 1-carat emerald, though they have the same weight, because sapphires and rubies (both a form of the mineral corundum) are more dense than emeralds.




Gemstones can also be measured in dimensions (diameter, length, and width). It is important to know the dimensions to ensure that the gemstone weight will be visible and well proportioned in the setting.

Gemstone Learning Guide : Treatment

Gemstone Learning Guide : Cut

Cut
A gemstone's cut refers to its proportions and symmetry. It is essential in making a gemstone look appealing--the stone should be symmetrical in all dimensions so that it will appear balanced, and so that its facets will reflect light evenly, providing good brilliance. Color should also be taken into account when cutting for optical efficiency. If a stone's color is highly saturated, a shallow cut will allow it to pass more light, while a deeper cut may increase the vividness of a less saturated gem. There is no generally accepted grading system for gemstone cut.

Gemstone Learning Guide : Clarity

Clarity
A flawless gemstone is rare and usually extravagantly priced. As with diamonds, most gemstones have inclusions, or tiny mineral flaws, that can be seen under magnification or by the careful eye. Sapphires tend to be moderately included, while emeralds and rubies are usually heavily to moderately included. Make sure that any inclusions in the stone do not penetrate deeply into the gem, as this may cause it to break or crack. Clarity grades range from VVS (very, very slightly included) to I3, in which inclusions are prominent and severely affect the gemstone's beauty.

Gemstone Learning Guide : Cut

Gemstone Learning Guide : Color

Color
Jewelers describe the color of a gemstone in terms of three characteristics: hue, saturation, and tone. A gemstone's basic color is its hue, and those with purer hues (for emeralds, green; for sapphires, blue; and for rubies, red) are generally considered more valuable. Often, however, a hint of another color can be detected. Sapphires will range from purplish blue to greenish blue; emeralds, yellowish green to bluish green; and rubies, orangey red to purplish red. Saturation is a measure of the intensity or purity of a gem's hue and is determined by the degree to which gray or brown hues mute its defining color. Value tends to increase with saturation, so a fully saturated purplish blue sapphire may well be more expensive than a muted pure blue one. The tone of a gemstone, a measurement of its lightness or darkness, is usually given as light, medium-light, medium, medium-dark, or dark.

moments

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details are important.
always.
•••

AAFJJL2010

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Alek Alexeyeva for Joop! Jeans Lookbook 2010.
Beautiful, right?

Das Wochenende steht vor der Tür und ich freue mich drauf. Es gab zwar schon anstrengendere Wochen, aber ein bisschen Erholung tut trotzdem gut :)
Have a great weekend!!
•••

burned furniture . . . pyrography

stunning, delicate & detailed pyrography
from
see more here

SEO Wins & Sins: 5 Questions with Industry Leader Joe Laratro

Effective search engine optimization is equal parts art, science, and EXPERIENCE, so I sat down with industry veteran Joe Laratro to get the dish on what matters most in SEO. Joe is a recognized and leading expert in the Search Engine Marketing industry, and regularly speaks at industry events like Webmaster World, SMX, and Search Engine Strategies. He sits on the advisory board and is the lead moderator and speaker for PubCon.



1. What are the most common mistakes newbie SEOs make?


Search Engine Optimization has changed over the years. I would say there are three distinct generations of SEOers: the meta taggers, the link builders, and the social media marketers. I have seen newbie SEOs try to choose one path for optimization. For long term success all areas and disciplines of Search Engine Optimization need to be addressed and made part of the ongoing strategy.


Another newbie mistake involves trying old and dated spam tactics. I do quite a bit of teaching for the Industry. I am always surprised when someone hints at cloaking, or using white on white text. When I think about it, where is the history book on SEO? Newbie’s need a resource of what not to do and how to learn from the mistakes of Webmasters / Marketers / SEOers of the past.


2. On the flipside, are there common mistakes that experienced SEOs still make?


I think to some extent experienced SEOs can make the same mistakes as my first point in question one. We cannot pigeonhole ourselves into only doing one type of SEO. Site architecture, optimized growing content, and natural link building are essential for success. I have seen SEOs that just focus on one area. If we look at link building, it is possible to rank for keywords without ever optimizing the main site. But will that cover the hundreds if not thousands of keyword variations that might drive traffic to that Web site? No.


Benchmarking, analytics, and tracking SEO changes are more common problems. Clients come back and ask what SEO accomplished for the Web site? The numbers should be easy to prove – increasing search referrals and increased number of keywords driving those referrals. This has become even more important since Google’s announcement in December of 2009 of full time personalized search results.


The last mistake that is fairly common does not happen because of the SEO professional. This problem lies in communication and tracking between marketing departments and technical departments. Unfortunately SEO work gets overwritten without anyone’s knowledge. It can be days, weeks, or even months until the issues are identified. Each department claims the other speaks Greek. Finger pointing flies, but the real loser is the Web site. SEO’s have to monitor their implementations.


3. What are 3 things marketers can do RIGHT now to improve their organic rankings?


Have a solid technical infrastructure that is search friendly
Have an ongoing content development plan to add new and useful content to the Web site
Have a link building plan in place: target directories, social media sites, and related Web sites


4. What are the 5 most important elements of an effective search optimization practice?


Write great subject based content – optimize the basics: title, meta description, alt tags, H tags, and links (anchor text)
Make a link building plan, stick to it, and monitor it’s growth (hint – social media sites should be a large part of this strategy)
Consider the value of internal linking when it comes to keywords and anchor text (navigation and in content links)
Make sure the Web site is registered with Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Central. Regularly review for issues and new insights.
Monitor Analytics for keyword performance and trends




5. After implementing an effective search optimization practice, how soon can marketers expect to see changes in the SERPs?


Search Engines have become very adept at listing fresh content. The Search Engine Marketing community used to say wait 90 days to see the results. Some changes can occur much more quickly now. Personalized search also throws a large monkey wrench into seeing changes in the SERPs. I suggest monitoring Analytics for natural search growth and occasionally spot checking positions.


Resource: SearchEngineJournal

bossys feltworks . . .spring lambs

sweet spring lambs

we can all use magic

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all pictures by me/my mum
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button bouquet . . .

i am such a collector of buttons
and loved this idea of a

Bollywood And Hollywood Celebrity Wallpapers, Images, Pictures Gallery

Bollywood Actress Celebrity Wallpapers, Hollywood Actress Celbrity Wallpapers.





tireless artist . . .

"cloud watcher"" mist muse" one of the wonderful things about doing this blog
i "meet" such talented artists from around the world
one such being the creator of these gorgeous artdolls
from lithuania
see also dewfalls
blog & shop

CUBIC ZIRCONIA BANDS


Metal: Brass. 14k gold electroplated, Stone: Cubic Zirconias, Carat Weigth: Approx. 2.20 carats, Weight: 8.40 grams, Width of the Band: 5mmr. HopeChestJewelry features a beautiful selection of CZ jewelry including cz rings, cubic zirconia earrings, cubic zirconia necklaces, cz engagement rings, cz wedding sets and sterling silver jewelry.

DiamonUltra™ Cubic Zirconia Wedding Band


This diamond wedding band product looks awesome! My wife loved it. I would not recommend it for everyday use. Apparently the gold plating on brass does not bond very well and will eventually wear off or fade off. Other than that it looks awesome and is a great price. This wedding band is the type of ring you would use on special occasions if you don't plan to get it wet or expose it to rigorous wear and tear. Excellent appearance if used with care! . Very beautiful diamond wedding band.

Tutone Wedding Band

A special design wedding band for your special day. Elegant tutone 14k Gold-Plated band features a lovely textured motif on a delicate narrow width. A ring you'll wear for all your days together. Sizes 5-13. Made in the USA.. Palm Beach Jewelry Item 08373 . Elegant wedding band

debbie faulkner . . . miniatures

debbie faulkner
miniature paintings on vellum

Sterling Silver Satin Finish Heart Locket

The heart-shaped locket is a jewelry classic that will never go out of style. This one is crafted from polished sterling silver and features a satin-finish inlay with a textured border. The locket measures about 3/4 inch in diameter and snaps open to reveal a space where a picture or other small treasure might be stored. A sculpted silver bale joins the locket to an 18-inch silver rolo chain that fastens with a lobster claw clasp. The heart-shaped locket is a jewelry classic that will never go out of style. This one is crafted from polished sterling silver and features a satin-finish inlay with a textured border. The locket measures about 3/4 inch in diameter and snaps open to reveal a space where a picture or other small treasure might be stored. A sculpted silver bale joins the locket to an 18-inch silver rolo chain that fastens with a lobster claw clasp. Beautiful pendant.

Rose Gold Diamond Rose Pendant

Give her a rose that will never fade. This dainty rose pendant is sculpted in lustrous 14 karat rose gold, a beautiful and durable precious metal, and it holds a single petite diamond accent (.03 ct) at its center. Small and graceful, this is a beautiful pendant she can wear and enjoy every day. It's showcased on an 18-inch light rope chain, finished with a spring ring clasp. Enjoy this pendant with the chain provided, or purchase a different gold chain of your choice.

White Gold Round Shades of Coated Blue Topaz & Round White Topaz Pendant





Gemstones may have been treated to improve their appearance or durability and may require special care. White Gold Round Shades of Coated Blue Topaz & Round White Topaz Pendant.

I fell in love with..

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...the seaside.
again.

Es war soo wunderwunderschön... einfach nur entspannend :)
Mehr Fotos (viele habe ich leider nicht gemacht) gibts später!
Ich muss mich jetzt dem Unikram widmen,
morgen gehts wieder los, mein erster Tag im zweiten Semester!
•••

where the wild roses grow . . .

for grown up faeries . . .
* * *
(thank you lizzie, for the link x)